The location of your personal branding shoot helps tell your story. It will also play a role in the first impression you create and what type of audience you attract.

When you think about personal branding photography, a studio setting is usually what jumps to mind. However, this is only one of the many options that you can choose from. Let’s take a closer look at personal branding photography session location options.

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Home Office

Do you work from home? Do you feel that your home office visually represents your personal brand? Then it’s perfect for personal branding shoot. Give people an inside view of how you spend your day. Plus, if you want a more relaxed, personal feel, you can even include your pet in a few of the shots. Some people even go as far as taking a few shots in their living room or kitchen. It all depends on the messaging you want to send. Just make sure that your home office has lots of natural light for the best photos.

Meeting Room or Coworking Space

If you don’t feel your home office is right for a shoot, why not rent a meeting room or coworking space? Just make sure that the décor aligns with your brand image. You can even incorporate a few props if you want to add a personal touch. If possible, choose a space that has other areas you can use, such as a lounge with visually appealing furniture.

Photography Studio

A photography studio is still a great location for a personal branding shoot. It offers a very professional setting and you get to take advantage of your photographer’s equipment. If you do want to change things up, find out whether you can bring in your own props and furniture. Most photographers already offer sessions at their studio, so you might not need to pay additional fees for the location.

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Apartment or BnB

There are so many beautiful apartments and guest houses that can be used for your personal branding shoot. If you know someone who has a great apartment or you’ve seen a nice location on Airbnb, this can be a good option for your shoot. It’s also ideal if you would prefer a more private setting for your photo session.

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Cafes and Restaurants

If you would prefer an atmosphere with a bit of a vibe, why not arrange a shoot at a coffee shop, café or restaurant? Unless you make prior arrangements though, you might need to work around other patrons. Either way, be sure to speak to the owner of the establishment first.

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Get Outside

If your personal brand is more adventurous, an outdoor location could be ideal. Whether this is by the seaside, in a park or somewhere more mountainous, there is no rule that says you can’t take personal branding photos at an outdoor location. Plus, the backdrop opportunities are endless.

As you can see, there are multiple options, over and above a studio, that you can use as a location for your personal branding shoot.

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As more people enter the world of freelancing, branding is a bigger buzz word than ever. It’s for this reason that personal branding photography has also grown in popularity.

You might not realize it, but personal branding photography is an investment and a tool that can help you grow your small business. Why take a chance that people will know what your brand is all about when you can tell them yourself?

You won’t always be able to control how potential customers perceive your brand, but you can take steps to ensure that your story is as clear as possible.

Summer Ale from Navigation Brewing Company

Summer Ale from Navigation Brewing Company

6 Ways Personal Branding Photos Can Boost Your Business

  • Add compelling images to your website

If you want to grab a website visitor’s attention in an authentic way, you’re going to need engaging photos. They don’t want to see generic stock photos either – they want to know who they might be doing business with. Copy is definitely still important, but people are also very visual, which is why quality photos matter. The photos on your site should serve a purpose and not simply be placeholders.

  • Personalize your marketing material

If you print business cards, leaflets or design any other marketing material to promote your business, it’s important to have professional images that you can incorporate. By adding photos, your brand also becomes more recognizable to clients – an important factor in building trust.

  • Create unique social media content

Social media can give your brand a lot of exposure and adding your photo to some of your posts will help boost your credibility. Social media is personal, which means existing and potential customers need to be able to relate to you. Knowing who you’re engaging with online automatically makes them more trustworthy and believable.

Meg C of Pushin Ink Tattoo

Meg C of Pushin Ink Tattoo

  • Liven up your email signature

An email signature that has a photo automatically stands out more. It also solidifies that you’re a professional who is transparent and confident in what they do. Plus, if you chat to a client over email for several weeks, it makes meeting you for the first time more comfortable and natural because they know what you look like.

  • Send your photo along with guest posts

If you are a blogger for other websites, you should always be adding a professional photo to your bio. A bio photo might be small but it does help create a more consistent and trustworthy online image, especially once you start writing for multiple websites.

  • Enhance your PR efforts

Approaching publications and PR firms about publicity opportunities? Professional branding photos are a must! If you want to position yourself as an expert in your sector, a good photo goes a long way. Plus, a reputable publication or firm will always ask you to send a photo anyway. When you take your business seriously, others will too.

Personal branding photos ensure that you’re showing up professionally and consistently online. It also gives your marketing and content a personal edge that will help you stand out from competitors. A small investment can give you the boost you need to grow your business in a big way.

Queen Allotey-Pappoe of Queen Adeline

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